Read this: Network dreckwork
There’s so much in this article I love. But I’ll start with:
1. Itâ€™s fun to watch things go down the toilet. Restore that sense of childlike wonder and flush your tie down the toilet. Trust me, itâ€™s a hoot.
What I like even more is the idea that a six-year-old girl has never seen a commercial. When I read that, I thought to myself, I haven’t really seen one either in the year and a half since Dana and I got our trusty TiVo box. But the implications of that sometimes escape. If you think about, it’s a pretty fundamental change to the way television networks operate.
Now if only they’d realize that.