Pulled from Feminisitng, a pro-marriage equality ad I’ve not seen (then again, I don’t watch many commercials in these post-TiVo days).
Fiministing’s commentary is:
On one level, I really like this approach because it uses the wedding-industrial complex against itself. It takes as a given the fact that many straight people (women in particular) desire and idealize this sort of mega white wedding, and uses that to tug their emotions. I can see how this would be a very compelling. In that, it feels subversive. Taking the ultimate heteronormative, capitalist celebration and turning it into an argument for equality. I like that.
On the other hand, you could argue that this ad is just propping up the same old ideals about extravagant weddings and proper marriages. That it’s not subversive at all — it’s more of the same.
What do you all think?
I think it’s fabulous.